Minggu, 21 Agustus 2011

Reggie on 3DS missteps, high price, Wii U impact, no 3DS Lite talk

The following comments come from Reggie Fils-Aime...

On the lack of software...

"What were are doing in order to rectify this is, first, making sure we have great games. Because, in the end, a platform is driven by the quality and quantity of content to be enjoyed on the platform. And we think, really, with the launch of 'Zelda: Ocarina of Time' for the platform, we are now in a steady pace of having very good content coming on the platform with 'Starfox,' with the two 'Mario' titles ['Mario Kart 7' and 'Super Mario 3D Land'], with 'Pokemon' and obviously 'Kid Icarus'…[we have] very strong content coming."

On the digital slump...

"With the launch of the eShop and now with the launch of Nintendo Video and the launch of Netflix, we believe we've addressed that issue as well."

On the 3DS initial price being too high...

"Based on the pre-sales and based on the strong day-one sales, at that point we certainly felt that the value equation was appropriate. What I will say is that this is a momentum business. We know we have to have strong momentum going into the holiday timeframe. In order to address that, we've taken this dramatic step of reducing the price, doing it fairly early in the platform's life, to address the value equation and to reset that value equation beginning this Friday."

On 3DS missteps effecting the Wii U...

"Every platform we launch, every title we launch, we do a deep dive of understanding what worked, what didn't work. How do we take the learning and apply it to future intitiaves. Certainly we will take learning from 3DS, both positive and opportunities and apply all of those to the launch next year of Wii U. Things like the importance of digital. Certainly the importance of strong first-party support right at the launch. Those are things that we will look to strongly reapply as we prepare for Wii U."

On the idea of a 3DS Lite...

"The form factor, we believe, it quite strong and quite positive. We have nothing else to add at this point in terms of other form factor changes or other color changes beyond the Flame Red that we're announcing today."
 
 
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